Author Archives: Nikki

Presented at BrightonSEO 12th September 2014. Nikki rae Google Analytics Audit at BrightonSEO from analyticstraining

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Yesterday, Nikki Rae passed her Google Analytics Digital Analytics Fundamentals course with a 100{6328d1ca857ba0306aaadf571cc2766a239555fb75b11d9bd8bafb1f54b97298} pass rate! Well done Nikki, although after 10 years experience in web analytics, we would have expected this. Nikki is our lead consultant trainer with a … Continue reading

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Today, Google Analytics announced that Universal Analytics now has an Upgrade Centre to enable the upgrade of existing web properties from original GA.js to Analytics.js. This 2 step process will allow you access to all your historical data plus the ability to … Continue reading

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Thanks to MeasureFest for inviting our MD, Nikki Rae to speak at their very first conference. Many marketers and analysts do not realise that Google Analytics needs to be health checked to ensure that the set up is completely correct. … Continue reading

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Our MD, Nikki Rae was honoured to be invited to speak at SMX Stockholm October 2013, a highly regarded SEO Conference in Sweden. Nikki delivers most of out Google Analytics courses and often gets asked similar questions by SEOs. This … Continue reading

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My new, favourite feature from Google Analytics is Short Cuts! Previously, when drilling down for analytics data, it was not possible to save your settings.  By this I mean the number of rows showing (e.g. more that 10!), whether ‘weighted … Continue reading

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