Google Analytics users are part of a passionate community. Many of you go beyond using the product and actively seek a connection with Google team members and other GA users to stay at the edge of what’s next. For example, more than 80,000 readers subscribe to the Google Analytics blog through our RSS feed, our videos on YouTube have been viewed more than 3. […]

Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars.  We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics - Digital Attribution […]

Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understand their customers more across channels and devices, and better analysis tools are finally making that massive amount of data accessible and actionable. This is […]

This post originally appeared on the Google Analytics Japan blog. Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobi […]

At the end of 2011 we announced the Google Analytics Core Reporting API as a replacement for the Data Export API. We also announced a 6 month deprecation period for the Data Export API version 2.3, after which all v2.3 queries will return a v2.4 response. Well, it's almost been 6 months since the announcement was made. If you haven't already moved […]

In March I presented a webinar on building mobile-friendly websites with UK site examples. There was a large turnout of website owners but there have also been a lot of calls for copies of the recording so I’m including the link here for those of you who are interested.So, if you like to get your updates aurally and visually rather than having to read it all […]

Recently we introduced new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now. Newly introduced langua […]

This is the third part of a three part guest post by one of our GACP partners, Conversion Rate Experts. Previously in this series, we discovered how your conversion rate optimization process can be improved by adding some critical planning and research. In this article we will see how Conversion Rate Experts (one of our Website Optimizer Authorized Consultan […]

This is the second part of a three part guest post by one of our GACP partners, Conversion Rate Experts. ------------------------------------------- In the first part of this three part series, we looked at how many marketers rush into setting up their conversion rate optimization process but Conversion Rate Experts (one of our Website Optimizer Authorized C […]

This is the first part of a three part guest post by one of our GACP partners, Conversion Rate Experts. -------------------------------------------------- Many marketers start their Conversion Rate Optimization process by going straight into creating a list of things to test.  Conversion Rate Experts (one of our Website Optimizer Authorized Consultants), how […]

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and [...]Excellent An […]

 Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the […]

A wise person said: "To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it." I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. As if by magic, I find that it [...]Multi-Channel Attribution: Definitions, Models an […]

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" I don't think so. So what is big data really? No one quite knows. As I interpret it, big data is the collection of massive databases of structured and unstructured data. The [...]A Big Data Imperative: Driving Big […]

The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work results in very little impact on the business in terms of action taken by company leaders. Why this sad [...]The Biggest Mistake Web Analysts Make… And How To Avoid […]