The landscape in data analysis has changed rapidly in the past few years. Organizations and developers are analyzing larger data sets, from more data sources, to drive their decision-making. They are examining huge volumes of unsampled data to make informed business decisions--often mining information in business intelligence tools for strategic insights. Fo […]

Last year at I/O we launched Mobile App Analytics, a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of thousands of app developers and marketers create more successful Android and iOS apps and experiences by measuring metric […]

We’ve been working hard getting ready for Google I/O! We're livestreaming our presentation on how to optimize web and mobile apps across devices using Google Analytics on Thursday, May 16 at 1:40pm PT and we’d like to invite everyone to join us. We recently launched Universal Analytics, a new way to measure user interactions across any device / platform […]

One powerful feature of Google Analytics is the ability to create filters to limit and modify the traffic data that is included in a profile. Custom filters can be made on specific fields of data; our users have long been asking for more data to filter, especially for mobile and social. We have listened, and are glad to announce an expanded fields list. Full […]

Ariat is the leading equestrian footwear and apparel brand in the United States. Their website - Ariat.com - is an ecommerce sales channel, a branding tool, and a medium to feature their channel partners. Its goal is to facilitate the entire buying cycle from awareness to loyalty.  In 2010, Ariat invested heavily in digital by creating a powerful new website […]

Thanks to everyone who has been a loyal reader of this blog over the last few years. After some consideration, we recognize that we're just not generating enough content here to warrant your time, so we won't be posting here any longer. We encourage you to visit the Google Analytics blog or the Inside AdWords blog for ongoing news and best practice […]

In March I presented a webinar on building mobile-friendly websites with UK site examples. There was a large turnout of website owners but there have also been a lot of calls for copies of the recording so I’m including the link here for those of you who are interested.So, if you like to get your updates aurally and visually rather than having to read it all […]

Recently we introduced new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts. Now, we are proud to say Google Analytics is available in 9 new languages. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now. Newly introduced langua […]

This is the third part of a three part guest post by one of our GACP partners, Conversion Rate Experts. Previously in this series, we discovered how your conversion rate optimization process can be improved by adding some critical planning and research. In this article we will see how Conversion Rate Experts (one of our Website Optimizer Authorized Consultan […]

This is the second part of a three part guest post by one of our GACP partners, Conversion Rate Experts. ------------------------------------------- In the first part of this three part series, we looked at how many marketers rush into setting up their conversion rate optimization process but Conversion Rate Experts (one of our Website Optimizer Authorized C […]

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. [...]Eight Silly Data Myths Marketin […]

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because [...]The Lean Analytics Cycle: […]

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem [...]Excel […]

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return o […]

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When [...]7 Incredible Web Design, Brandin […]